The Great Plateau - Why GCCs are Unable to Reach Their Full Potential :UnearthIQXEmbark Report

This report examines the "the great plateau" phenomenon in India's GCC ecosystem: roughly 30% of GCCs set up since 2021 are operating at scale but without expanding mandate, deepening capabilities, or growing enterprise relevance. It covers warning signs across strategic, operating, talent, and tech dimensions, real-world case studies across industries, root causes, a five-pillar framework to break the plateau, and design principles for building GCCs resilient enough to sustain relevance beyond Day 1000.